How We Help
We have built out an operational team that can help with different focus areas from software engineering to product design and marketing.
Capital
Initialized Capital is often the first institutional check that a startup or a founding team sees. We lead these fundraising rounds.
We guide founders on the metrics and product maturity that should be in place to raise later stage capital. This includes how to prepare operating models, structure pitch decks, and build a network of growth-stage focused investors.
Advising
Partners meet with portfolio founders regularly to give advice. The highest leverage advice is usually making sure that the founders are focused on the right things that can provide great growth. We also help them figure out their capital situation, how much money to spend, and on what.
As a team of former founders and builders, we work with portfolio founders on how to achieve product-market fit. Our emphasis is on understanding and talking to users while employing an iterative, metrics-based approach. From helping hire your first designer to creating your roadmap, Initialized provides tools and templates to allow founders to scale their expertise.
Our partners share decades of experience building and scaling software, having worked with many elite engineering organizations along the way. We help our founders with best practices in recruiting, advise them on managing their teams as they scale, and help them think through major technical decisions.
We help companies craft their initial messaging and framing, figure out who to target and why, and how to engage both the press and influencers in an earned media strategy. As a company scales and has a better sense of its unit economics, we also help with figuring out growth tactics that can help a company reach more and more customers organically.
Our operating focus is both on growth product and growth strategies. From how to best optimize the onboarding funnel to expertise on how to build community, Initialized's partners provide a playbook to scale at the right time with limited resources.
Initialized's sales-focused partners advise on everything from building the right type of sales team and funnel to how to best structure contracts and pricing. We work with founders to determine who is best to sell to and how, then operationalize that approach.
Community & Events
Initialized hosts both small and large events bringing together people from our portfolio and community on subjects ranging from how to manage engineers, to how to build a design identity and set of guidelines, to how office space impacts your company culture. We also have regular founder dinners and happy hours to build camaraderie in the portfolio so that our family of entrepreneurs can easily turn to each other for advice.